About us
With Pathe Consulting Group, gain access to global expertise and an international network to turn your ambitions in Africa into concrete successes.
Choose a strategic partner for success in Africa
With Pathe Consulting Group, you have access to exclusive support that combines local expertise, an international network and tailor-made strategies to maximise your impact in Africa. Our collaborative approach and our commitment to the success of each project make us much more than a consultant: we are a true ally in your sustainable and prosperous development.
Your trusted partner for a lasting impact in Africa
At Pathe Consulting Group (PCG), we firmly believe in Africa's ability to offer unique opportunities to ambitious businesses. Based in Dakar, we combine local expertise and global vision to help our clients seize and maximise every opportunity. Our team can help you expand internationally, create impactful events, and market growth in Africa. By working with PCG, you gain access to personalised support and a strategic network to drive your success.
Assane Diop - A visionary dedicated to your success
With over a decade of experience in international consulting, Assane P. Diop stands as a visionary leader committed to propelling Africa’s growth through expertise and innovation. As the founder of the E-Business Dakar Conference in 2018, which attracted over 3,000 participants from seven countries, Assane showcased his exceptional ability to inspire collaboration and deliver transformative outcomes in African markets.
Now serving as the President of the E-Business International Summit (#EBIS)—a groundbreaking event that convenes Africa’s foremost digital pioneers, trailblazing startups, and visionary entrepreneurs—Assane is shaping the future of e-commerce and innovation across West Africa. His unparalleled expertise and vast network empower businesses to thrive, whether they are ambitious startups or well-established organizations ready to elevate their impact.
Our services
Strategic, tailor-made solutions to boost your performance
International Expansion - Conquering new African markets
In collaboration with our team, position your business on a solid footing in Africa thanks to an in-depth understanding of local markets and cultural adaptation strategies.
Targeted Market Analysis : Access local insights for a successful implementation while minimising risks
Expansion Strategy : Benefit from customised entry plans, including partnership development and regulatory compliance
Authentic Cultural Approach : Adapt your methods to the specificities of African culture to maximise the impact of your actions.
B2B Impact Events - Connect and Celebrate Innovation
Create powerful B2B events that strengthen your brand, connect leaders and create opportunities. PCG organises unforgettable events to help you stand out from the crowd.
Precise planning : From logistics to budgeting, every detail is taken care of to ensure perfect execution.
Fundraising and Sponsorship : Attract the right partners and sponsors to increase the reach and impact of your event.
Quality programming : Enrich your events with top-notch speakers.
Targeted Promotion Strategy : Attract the right audience with powerful, multi-channel communication.
Studies & Analytical Reports – Transform knowledge into clarity and strategy into impact
Gain unparalleled insights and actionable intelligence with our meticulously crafted studies and visually engaging reports, tailored to fuel your success in Africa.
Cutting-Edge Research & Analysis : Dive deep into local trends, market dynamics, and consumer behaviors to make decisions that resonate and drive impact.
Strategic Reports with Visual Power : Access data-driven insights and actionable recommendations, brought to life with compelling visualizations that make complex information clear and actionable.
Collaborative Results Sharing : Foster alignment and shared commitment by organizing interactive workshops to present findings, empowering your teams and partners with a unified vision for success.
Marketing & Communication Strategy - Connecting Brands with Africa's Heart
Craft compelling narratives and strategies that resonate deeply with African audiences.
Authentic Brand Identity Creation : Develop a brand that speaks to the heart of African audiences—one that embodies the values of unity, heritage, and progress.
Localized Content That Converts : Harness the power of African languages, proverbs, and cultural narratives to create memorable content that sparks conversations and builds trust.
Digital Campaigns for the African Digital Boom : Reach millions on platforms shaping the continent's digital landscape. From viral hashtags to impactful influencer collaborations, we help you connect with your audience authentically.
Community-Driven PR : Partner with African media outlets and thought leaders to amplify your story and build credibility across the continent.
Accelerate Your Growth with AI - Unlocking Africa’s Potential Through Innovation
Tailored tools and programs to ensure your business stays competitive in Africa’s rapidly evolving digital landscape.
AI Tools for Everyday Business :Empower small businesses with simple AI solutions tailored to regional needs.
Smarter Decisions with Predictive Analytics : Use AI to uncover patterns in consumer behavior, helping you anticipate market trends and shape the future.
AI Training for Entrepreneurs: Equip business owners and their teams with the skills to leverage AI and gain a competitive edge in Africa’s growing economies.
AI for Social Good : Collaborate on AI projects that tackle Africa’s unique challenges, like improving agricultural yield, optimizing education, or expanding financial inclusion.
Innovation Consulting - Transforming Ideas into Impact
Turn visionary concepts into scalable and disruptive solutions tailored for African markets. We empower businesses to lead in innovation across industries like e-commerce, fintech, health tech, agriculture...
Dream It, Build It, Scale It : Turn visionary ideas into impactful businesses by refining concepts with local relevance, prototyping, and designing scalable models.
Breaking Boundaries : Help startups disrupt traditional industries like agriculture, retail, or healthcare with solutions that are bold, practical, and distinctly African.
Innovation Hubs for Local Impact : Create vibrant spaces for collaboration, where startups can connect with global mentors and local change-makers to accelerate growth.
Funding Your Big Idea : Gain access to African-focused venture capitalists, development funds, and grants that recognize the transformative power of innovation.
Facilitation - Strengthening African Businesses from the Ground Up
Building Strong Foundations, Nurturing Local Dreams
Business Models Built for Africa : Design sustainable and adaptive models that address the continent’s unique opportunities and challenges, such as informal markets...
Empowering Leadership : Develop a new generation of African leaders with culturally aligned training programs that instill confidence, collaboration, and resilience.
Mentorship by African Leaders : Connect with mentors who understand the African entrepreneurial landscape and can guide you through its opportunities and challenges.
Regulations Made Simple : Navigate the complex regulatory environments of African countries with ease, ensuring compliance without delays.
Community-Centered Engagement : Develop deep connections with communities by aligning your business goals with their needs, aspirations, and traditions.